£1 in the pocket. It used to go such a long way. I remember the big smile on my face on a Saturday morning as my dad gave me my pocket money for that week. I also remember then getting it again from my mum, but the less said about that, the better.
Way back then, that single quid got me a bus into town, a few comics, possibly a cheap toy, a visit to the Saturday Morning Cinema, a few sweeties and the bus home again at the end of the afternoon. Ah, they were the days.
Fast forward to the present day. Bloody hell, what’s happened? Just a trip to the cinema is an absolute rip-off! How on earth do they justify £10 to see some crap film? And that’s before that bloody nonsense with the hot-dogs and/or popcorn. Seriously, charging £7.50 for a carton of popcorn is just taking the piss. Add in a hot dog and a fizzy drink and the total before even sitting down (cinema ticket, popcorn, hot dog and a coke) turns into a nice little earner for the cinema – a total of £26 before your arse is even on the seat – and before you discover that the film is shite.
Same thing with almost any tourist or visitor attractions – rip-off, rip-off, rip-off.
Taking our favourite theme park as an example – Alton Towers – we’re seriously thankful that we are Annual Pass holders. Easily the best value £100 a year that we spend and allows us unlimited entry for a whole year (as well as 20% discount on almost everything from food to merchandise inside the park). Not bad value at all considering that standard entry for visitors is £40 a time.
That ‘value’ disappears, however, once through those gates – the first thing to greet you is an Alton employee with a flashy looking camera badgering you to have a photo taken. “Collect it at the end of the day”, they say. What they don’t say is that it’ll cost you £8 to do so. This happens within seconds of entering the park.
Next up, you discover the queue times for the rides – in some instance up to 2 hours, depending on how busy the park is. It’s disheartening after spending hours travelling to get there, paying a quite high entrance fee and then having to queue for hours on end. But wait! If you PAY EXTRA, you can jump the queues! Another £14 buys you the right to walk past everyone else and almost straight on to the rides. The looks on the faces of the weary as they queue is almost worth it in itself.
But it’s also grossly unfair. EVERY visitor to a theme park should be equal. Pay the money, enter the park and queue like everyone else. But no, Alton have seen fit to treat those with more money a bit better than the rest. My thinking is that it’s unfair. Not to forget the fact that for everyone with a ‘fast-track’ pass allowing them to jump the queue, it simply lengthens the queueing time for those without one – “Sorry. I know you paid £40, but you’ll just have to wait. These people paid another few quid to get ahead of you”.
Then there’s the food. How the fuck do they justify £6 for a scabby hot-dog in a stale bun? Or £2 for a bottle of Coke? The worst one of the lot has to be the Burger King – luke-warm burgers (after a lengthy delay) at a premium price – £8 for a Whopper! Just who the hell decides those prices? And why the hell do the punters put up with it?
But it’s not just the theme parks. Almost every visitor attraction is on a mission to extract as much money as possible from the visitors. They are businesses and exist to make money, we know that. But there comes a point when they cross the line from making a healthy profit to displaying nothing but greed. Ripping off the consumer is rampant and it’s beginning to reach a level that makes me really, really angry.
From theme parks to museums. From ‘Wheels’ (such as London Eye) to Waxworks (like the biggest rip-off of all, Madame Tussauds). All the same – set the prices at the highest level possible. All ripping everyone off and seemingly without any sense of shame whatsoever.
The most annoying one of the lot? The £5 charge that Alton Towers make you pay to leave! After paying £40 to get into the park, then spending outrageous sums for crap food, queueing for hours to get on rides… after the day is over, the greedy bastards then have the cheek to charge another £5 for your car parking!
Oh and don’t forget that £8 for the photo they snapped as you arrived (you remember, taken just before you realised how much you were about to be ripped off and the smiles disappeared).